We’re Celebrating Urban Decay’s 20th Birthday with its Epic Beauty Vault

We’re literally screaming happy birthday to Urban Decay, who turns 20 today. The makeup brand, which is well-known for their Naked palette and prides itself on appealing to women who relish their individuality and dare to express it (hey, Gwen!), has just released the ultimate palette in honor of their birthday: UD XX. The palette, which is as big as a pizza box and literally the end all be all for makeup lovers around the world features 20 eyeshadows and 20 24/7 Glide-On Eye Pencils that encompass the brand’s 20-year history. The vault includes current best-selling shades, classics and even a few new ones. With a lineup that goes from neutral to bright, dark to light, and incorporates an epic range of finishes, the possibilities are endless. And even more exciting, Urban Decay has brought back some more vintage shadows and liners that beauty gurus have been begging the company to restock! Whether you’re new to the makeup game or have skills that compete with the likes of Amrezy and Raye Boyce of ItsMyRayeRaye, the anniversary set has every possible shadow and liner you could ever dream of having.

The vault, which is currently available for purchase on Urban Decay’s website, retails for $375. We know, it’s steep. However! When you consider that a number of the shades fail to exist outside of the kit and that buying this many Urban Decay shadows and liners separately would cost you $780 (you’re getting each vault product for $9.40 each), it seems a bit more plausible and a small price to pay for something you’re guaranteed to have for years. That said, go and get yours now and chalk it up to an early birthday/Christmas present! And if all else fails, go in on it with your best friends – that way everyone wins.

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