In this week’s episode, we meet Alyse Young. Alyse started designing prom dresses a few years ago before heading all the way to London to study design and falling in love with the idea of designing her very own full line. Sounds like a fashionista fairytale, right?!
Today, she launches her debut line, London Alyse, on her e-commerce platform for young, professional women who don’t want to sacrifice color and their unique sense of style just because they are heading to the office. You can find all chic things from matching two piece sets to a beautiful patterned dress that shows just the right amount of back (perfect for 9am – happy hour!).
We learn what inspired her the most when coming up with concepts and color patterns for her first line, how she manages the design and production process and the marketing approach she uses to reach the woman she wants in her clothes. Hint: Bad Ass Chics Only!
Click here to follow Alyse London on Instagram, and don’t forget to watch our Fast Fashion behind the scenes.