The collection was full of color, spring and total cuteness. “It is very English,” Beckham told Telegraph. “I tell this story about how me and Harper walk to Holland Park to collect flowers. You can see that the collection is really about my relationship with her.”
While Victoria Beckham is the queen of designer, her Target partnership steers far away from designer prices. The clothes range from $6 to $70, with the majority of them under $40. Cha-ching! Sizes vary and include XS to 3X in women, NB – XL for girls, toddler and baby. There are adorable matching mommy and daughter clothes, which we can totally picture VB wearing with her family.
There were flower prints, spring colors, scallop edge shorts and rompers, playful raincoats and fun tweed bomber jackets. The children’s items were so adorable, we could even see ourselves wearing their sets. “How exciting that this is the first time that I’ve actually designed children’s wear, which was so much fun for me,” Beckham told Forbes. “My daughter, Harper, has actually been quite involved. She loves the collection.”
If you’re looking for a season upgrade – VB x Target is a total necessity.
“For a long time I wanted to design a collection that would be accessible to women all over America, no matter what their budget, whether they couldn’t afford designer prices or they simply didn’t want to pay designer prices,” Beckham explained. “To reach a whole new audience, this really has been a dream come true for me.”
Well, it’s safe to say she nailed it. Check out our favorite looks in the video above.